Locations based promotions

ABSTRACT

A method and system for providing a user with information about a product or service, via machine-readable coded data disposed on or in a surface of an article. In a computer system, interaction data representing interaction of a sensing device with the coded data is received, as is location data indicative of a geographical location. The information is determined from the location data and the interaction data and provided to the user.

FIELD OF THE INVENTION

[0001] The present invention relates to the field of providing information to a user from a computer system.

[0002] The invention has primarily been developed to provide users with promotional information, such as discount vouchers, based on their geographical location. However, the invention is not limited to this specific field.

CO-PENDING APPLICATIONS

[0003] Various methods, systems and apparatus relating to the present invention are disclosed in the following co-pending applications filed by the applicant or assignee of the present invention simultaneously with the present application: HYC001US, HYC002US, HYC003US, HYC004US, HYC005US, HYC006US, HYC007US, HYC008US, HYC009US, HYC010US, HYC011US, HYT001US, HYT002US, HYT003US, HYT004US, HYT005US, HYT006US, HYT007US, HYT008US, HYG001US, HYG002US, HYG003US, HYG004US, HYG005US, HYG006US, HYG007US, HYG008US, HYG009US, HYG010US, HYG011US, HYG012US, HYG013US, HYG014US, HYG015US, HYG016US, IRA001US, IRA002US, IRA003US, HYJ001US, HYJ002US,

[0004] The disclosures of these co-pending applications are incorporated herein by cross-reference. Each application is temporarily identified by its docket number. This will be replaced by the corresponding USSN when available.

CROSS REFERENCES

[0005] Various methods, systems and apparatus relating to the present invention are disclosed in the following co-pending applications filed by the applicant or assignee of the present invention. The disclosures of all of these co-pending applications and granted patents are incorporated herein by cross-reference. 10/409,876 10/409,848 10/409,845 09/575,197 09/575,195 09/575,159 09/575,132 09/575,123 09/575,148 09/575,130 09/575,165 09/575,153 09/693,415 09/575,118 09/609,139 09/608,970 09/575,116 09/575,144 09/575,139 09/575,186 09/575,185 09/609,039 09/663,579 09/663,599 09/607,852 09/575,191 09/693,219 09/575,145 09/607,656 09/693,280 09/609/132 09/693,515 09/663,701 09/575,192 09/663,640 09/609,303 09/610,095 09/609,596 09/693,705 09/693,647 09/721,895 09/721,894 09/607,843 09/693,690 09/607,605 09/608,178 09/609,553 09/609,233 09/609,149 09/608,022 09/575,181 09/722,174 09/721,896 10/291,522 10/291,517 10/291,523 10/291,471 10/291,470 10/291,819 10/291,481 10/291,509 10/291,825 10/291,519 10/291,575 10/291,557 10/291,661 10/291,558 10/291,587 10/291,818 10/291,576 10/291,589 10/291,526 6,644,545 6,609,653 6,651,879 10/291,555 10/291,510 19/291,592 10/291,542 10/291,820 10/291,516 10/291,363 10/291,487 10/291,520 10/291,521 10/291,556 10/291,821 10/291,525 10/291,586 10/291,822 10/291,524 10/291,553 10/291,511 10/291,585 10/291,374 10/685,523 10/685,583 10/685,455 10/685,584 NPA133US 09/575,193 09/575,156 09/609,232 09/607,844 09/607,657 09/693,593 NPB008US 09/928,055 09/927,684 09/928,108 09/927,685 09/927,809 09/575,183 09/575,160 09/575,150 09/575,169 6,644,642 6,502,614 6,622,999 09/575,149 10/322,450 6,549,935 NPN004US 09/575,187 09/575,155 6,591,884 6,439,706 09/575,196 09/575,198 09/722,148 09/722,146 09/721,861 6,290,349 6,428,155 09/575,146 09/608,920 09/721,892 09/722,171 09/721,858 09/722,142 10/171,987 10/202,021 10/291,724 10/291,512 10/291,554 10/659,027 10/659,026 09/693,301 09/575,174 09/575,163 09/693,216 09/693,341 09/693,473 09/722,087 09/722,141 09/722,175 09/722,147 09/575,168 09/722,172 09/693,514 09/721,893 09/722,088 10/291,578 10/291,823 10/291,560 10/291,366 10/291,503 10/291,469 10/274,817 09/575,154 09/575,129 09/575,124 09/575,188 09/721,862 10/120,441 10/291,577 10/291,718 10/291,719 10/291,543 10/291,494 10/292,608 10/291,715 10/291,559 10/291,660 10/409,864 10/309,358 10/410,484 10/683,151 10/683,040 09/575,189 09/575,162 09/575,172 09/575,170 09/575,171 09/575,161 10/291,716 10/291,547 10/291,538 10/291,717 10/291,827 10/291,548 10/291,714 10/291,544 10/291,541 10/291,584 10/291,579 10/291,824 10/291,713 10/291,545 10/291,546 09/693,388 09/693,704 09/693,510 09/693,336 09/693,335 10/181,496 10/274,119 10/309,185 10/309,066 NPW014US NPS047US NPS048US NPS049US NPS050US NPS051US NPS052US NPS053US NPS054US NPS045US NPS046US NPT037US NPA138US NPA136US

[0006] Some application has been listed by docket numbers, these will be replace when application number are known.

BACKGROUND

[0007] As the amount of advertising and other information that reaches consumers has increased, it has become more difficult to ensure that such information is taken in by those consumers. One way of improving uptake of information is to target it at users that are likely, due to their demography or purchase history, to be interested in the particular product or service being advertised.

[0008] One way in which users can be targeted is by providing information at a location that users of the right demographic are likely to be. An example would be a computer conference, where advertising for computer software is more likely to be absorbed due to the large number of computer professionals that will tend to be in attendance. However, there is no way of ensuring that the users that see the advertising in a particular place will be interested in it.

[0009] Cross-promotion of products and services can also be desirable. However, it is difficult (if not impossible) to allow mass-produced goods to be interactively cross-promotional. For example, if a soft-drink manufacturer wishes to run a cross-promotion with a film, the best that can be achieved is perhaps a voucher for a discount to see the film. However, to see more information about the film, and particularly to find out where and when the film can be seen, it is necessary for the user to ring a local cinema or look in a newspaper or online for session times.

[0010] It would be desirable to provide a useful alternative to existing methods of providing users with information based at least partly on their real or inferred geographical location.

[0011] In various co-pending applications there is described a computer interface system that has been designated “netpage”. In brief summary, the preferred form of the netpage system employs a computer interface in the form of a mapped surface, that is, a physical surface which contains references to a map of the surface maintained in a computer system. The map references can be queried by an appropriate sensing device. Depending upon the specific implementation, the map references may be encoded visibly or invisibly, and defined in such a way that a local query on the mapped surface yields an unambiguous map reference both within the map and among different maps. The computer system can contain information about features on the mapped surface, and such information can be retrieved based on map references supplied by a sensing device used with the mapped surface. The information thus retrieved can take the form of actions that are initiated by the computer system on behalf of the operator in response to the operator's interaction with the surface features.

[0012] In its preferred form, the netpage system relies on the production of, and human interaction with, netpages. These are pages of text, graphics and images printed on ordinary paper, but which work like interactive web pages. Information is encoded on each page using ink which is substantially invisible to the unaided human eye. The ink, however, and thereby the coded data, can be sensed by an optically imaging pen and transmitted to the netpage system.

[0013] Active buttons and hyperlinks on each page can be clicked with the pen to request information from the network or to signal preferences to a network server. In one embodiment, text written by hand on a netpage is automatically recognized and converted to computer text in the netpage system.

SUMMARY OF THE INVENTION

[0014] In a first aspect the present invention provides a method of providing a user with information about a product or service, via machine-readable coded data disposed on or in a surface of an article, the method comprising the steps, performed in a computer system, of:

[0015] receiving interaction data representing interaction of a sensing device with the coded data, the interaction data having been generated at least partially on the basis of at least some of the coded data being sensed by the sensing device as the interaction took place;

[0016] receiving location data indicative of a geographical location;

[0017] determining, from the location data and the interaction data, the information; and

[0018] providing the information to the user.

[0019] In a further aspect the present invention provides a computer system for providing a user with information about a product or service, via machine-readable coded data disposed on or in a surface of an article, the computer system being programmed and configured to:

[0020] receive interaction data representing interaction of a sensing device with the coded data, the interaction data having been generated at least partially on the basis of at least some of the coded data being sensed by the sensing device as the interaction took place;

[0021] receive location data indicative of a geographical location;

[0022] determine, from the location data and the interaction data, the information; and

[0023] provide the information to the user.

BRIEF DESCRIPTION OF THE DRAWINGS

[0024]FIG. 1 Location-Based Promotion interactions

[0025]FIG. 2 Promotion interactions with Netpage Mobile Phone

[0026]FIG. 3 Location-Based Promotion interaction detail

[0027]FIG. 4 Promotion Voucher Redemption at Cinema interactions

[0028]FIG. 5 Promotion Voucher Redemption interaction detail

[0029]FIG. 6 Promotion class diagram

[0030]FIG. 7 Movie class diagram

[0031]FIG. 8 Promotion User class diagram

[0032]FIG. 9 User Location class diagram

[0033]FIG. 10 Default Web Terminal class diagram

[0034]FIG. 11 Promotion Voucher class diagram

[0035]FIG. 12 Promotion Form class diagram

[0036]FIG. 13 Promotion Request user interface flow

[0037]FIG. 14 Promotion Form

[0038]FIG. 15 Movie Information

[0039]FIG. 16 Promotion Details

[0040]FIG. 17 Promotion Voucher

[0041]FIG. 18 Label as Promotion Voucher Form

DETAILED DESCRIPTION OF THE DRAWINGS Overview

[0042] Hyperlabel is an optical tagging technology designed for uniquely identifying individual product items in the global supply chain. Hyperlabelling consists of covering a large portion of the surface of a product item with optically-readable invisible tags. A tag uniquely identifies the surface on which it appears, as well as its own position on the surface. The collection of tags on a surface thus defines a high-precision coordinate grid identifiably tied to the particular surface, to provide the downstream consumer benefits of Netpage interactivity.

[0043] Hyperlabel tags are applied during product manufacturer and/or packaging. This document provides an overview of the use of Hyperlabel as a facility for location-based services to consumers. A manufacturer may run a promotion by printing the promotion information on their product packaging. A user may click on a printed button on the promotion form to be sent details of the promotion. The response is location-specific in order to give the user promotion information that is relevant to the user's current location.

[0044] The remainder of this document illustrates the concepts of Hyperlabel location-based services in detail. To illustrate location-based services, the example of a movie promotion on a soft drink can is used. Note, however, that the same concepts apply to other location-based services. A user can click on a button on a movie promotion form to be sent details of cinemas and session times located close to the user. The user may have the option of printing a promotion voucher for the movie.

[0045] Although specific reference is made to a Netpage pen, any Netpage sensing device can be used. Reference is also made to a Hyperlabel server. A Hyperlabel server is a specific instance of a Netpage page server. Reference is made to a Netpage registration server. The registration server and the page/document server can be the same server.

[0046] Location-Based Services

[0047] Product Hyperlabel, with the Netpage system, provides a mechanism for providing users with services based on the user's location. The user's location can be provided to the application by the user's sensing device, if it is GPS-equipped. Alternatively the user's location can be provided by the user's mobile phone network provider.

[0048] There are a number of location technologies available. One is Assisted Global Positioning System (A-GPS). This requires a GPS-equipped handset, which receives positioning signals from GPS satellites. The phone network knows the approximate location of the handset from the nearest cell site. Based on this, the network can tell the handset which GPS satellites to use in its position calculations. This can speed up satellite acquisition by the handset, particularly in areas of poor reception such as indoors. Another technology, which does not require the device to be GPS-equipped, is Uplink Time Difference of Arrival (U-TDOA). This determines the location of a wireless handset, using a form of triangulation, by comparing the time it takes a wireless handset's signal to reach several Location Measurement Units (LMUs) installed at the network's cell sites. The handset location is then calculated based on the differences in arrival times of the three (or more) signals.

[0049] An example of a location-based service that can be provided is a movie promotion on a soft drink can. The user may have a soft drink can (or other product packaging) on which is printed a promotion for a newly released movie. The user can click on the promotion and, based on the user's location, a list of nearby cinema locations and session times is sent to the user.

[0050] The user can get feedback in a variety of ways. The user's transaction may direct a Web page be displayed on the user's PC, PDA or other Web browsing device. The output device is the device via which the pen input comes, or alternatively it is an output device registered to the user or to the pen. An email, SMS, page message, voicemail message or phone call may be sent to the user from the promotion application via the Hyperlabel server (which can maintain the user's anonymity).

[0051] Location-Based Promotion

[0052] An interactive form can be printed on a Hyperlabel product label when the label is first created. The form can contain printed text, various types of input fields such as check boxes, text input fields, drawing input fields or signature fields, and control buttons. The form may contain printed control buttons to submit the user's request. The layout and interactivity of a product label is defined in the usual Netpage way.

[0053] Location-based services and promotions can be provided when the user's Netpage-enabled mobile phone or relay device sends the user's location information to the application. A promotion may be managed by the product manufacturer, by the product/service provider being promoted, or by a third-party promotion management service.

[0054] The location of the user is compared with the location of the service being promoted to determine the appropriate location-specific details to return to the user. Alternatively the user's location may be translated to a regular street/city address by the application. The street address can then be used to determine the most geographically-suitable service details to send to the user.

[0055] When the user clicks the promotion enquiry button, in this case <Where & When>, the promotion enquiry is sent to the Hyperlabel Server, and then on to the promotion application. The Netpage System allocates a random number, known as a promotion alias ID, in order to maintain the user's anonymity. The promotion enquiry is sent to the promotion application. The user's identity is protected by the Netpage system. Whenever a user submits a promotion enquiry, a unique promotion alias ID is used by the Netpage system. The promotion alias ID may be allocated in a number of ways.

[0056] A user's promotion alias ID may be unique to a Netpage user and promotion ID combination. In other words a Netpage user would have a unique promotion alias ID for each promotion they entered. If a manufacturer were running more than one promotion then the user would have more than one promotion alias ID. The manufacturer would not be aware of the connection between the promotion alias IDs.

[0057] An alternative is that the promotion alias ID may be unique to a Netpage user and manufacturer combination. If a manufacturer runs several promotions then a single promotion alias ID will be used for all the user's interactions with this manufacturer. The manufacturer can determine if a single Netpage user has accessed multiple promotions. The promotion alias ID may persist even after a promotion ends.

[0058] The object model in this document uses the promotion alias ID as unique to a Netpage user/promotion ID combination, but other methods for allocating a promotion alias ID are possible.

[0059] The Netpage system facilitates other functionality for promotions which may be implemented by the promotion application. For example, a movie voucher may have an age restriction associated with it, so that the voucher may only be printed by a user over eighteen years of age. The manufacturer or promoter may wish to request personal details from the user prior to printing the voucher. This type of functionality is similar to that described in Hyperlabel Competition Entry.

[0060] User Feedback

[0061] The user can get feedback in a variety of ways. The user's transaction may direct a Web page be displayed on the user's PC, PDA or other Web browsing device. The output device is the device via which the pen input comes, or alternatively it is an output device registered to the user or to the pen.

[0062] One location-based promotion enquiry scenario is illustrated in FIG. 1. When a user invokes a function on a promotion form, the input is sent to the Netpage System, from the user's Netpage pen, in the usual way (A). The input is transmitted from the pen to the user's Netpage base station. The Netpage base station may be the user's mobile phone or PDA, or it may be some other Netpage device, such as a PC. If the user's base station is GPS equipped and knows its location, this is appended to the message relayed to the Hyperlabel server. If not, then the location may be requested from the mobile phone network (B,C). The input is relayed to the Hyperlabel server (D) and then on to the promotion application (E) in the usual way. The Hyperlabel server knows the promotion application to send the message to from the application ID associated with the form button's hyperlink element. This is a standard Netpage mechanism. On receipt of the input, the application identifies the desired response and sends the appropriate response message to the Hyperlabel server (F). The Hyperlabel server, as part of the Netpage system, can know the identity and devices of the user. The Hyperlabel server will relay the promotion application's response to the user's phone (G) or Web browsing device (H) as appropriate.

[0063] Another location-based promotion enquiry scenario, where the Netpage sensing device is the user's mobile phone, is illustrated in FIG. 2. When a user invokes a function on a promotion form, the phone will optionally request its location from the phone network (A,B). Alternatively the phone may be GPS-equipped and so will know its location. The promotion form data and location is sent to the Hyperlabel server (C) and then on to promotion application (D) in the usual way. On receipt of the input, the application identifies the desired response and sends the appropriate action/response message to the Hyperlabel server (E). The Hyperlabel server will relay the promotion application's response to the user's phone (F).

[0064] The interaction detail for a location-based promotion is shown in FIG. 3. The Netpage user clicks a button on the promotion form to submit the enquiry. The Netpage pen sends the pen ID, the product's item ID, the user's location information, and the application ID to the Hyperlabel server. The Hyperlabel server sends the pen ID to the Netpage Registration server. The Netpage Registration server uses the pen ID to determine the Netpage user ID, and then allocates a promotion alias ID. The Hyperlabel server sends the promotion alias ID, application ID (i.e. the promotion ID) and the location information to the promotion application. The promotion application determines the appropriate enquiry response based on the user's location, and returns the promotion alias ID and the promotion enquiry response message to the Hyperlabel server. The Hyperlabel server sends the promotion alias ID to the Registration server which returns the default terminal ID for the user's default Web browsing device. The Hyperlabel server then sends the promotion enquiry response message to the terminal ID. Alternatively, the terminal is the device via which the input came.

[0065] The Netpage system allows for dynamic user registration. The scenarios mentioned above rely on the Netpage registration server identifying the user's Netpage user ID and the associated Web display terminal ID from the user's pen ID. If the user or pen is not already registered with the Netpage system then the user may be dynamically registered with the Netpage system when they first use the promotion entry form. The temporary Netpage user ID may be maintained forever or only for the duration of the promotion.

[0066] Promotion Voucher Redemption

[0067] The user may have the option of printing a promotion voucher. The user clicks on the <Print Voucher> button and the voucher is sent to the user's default printer. This may be a Netpage printer or may be the phone's built-in printer (which may or may not be a Netpage printer). If the user prints a voucher for a promotion they can take this to the desired cinema to redeem it.

[0068] The promoter may apply various rules to vouchers. For example, a user may only be able to print one voucher per product (which can be verified by the product item ID), or a voucher may only be valid for a specific cinema or a specific session. The promotion application, in conjunction with the Netpage system, can facilitate this. A voucher may contain a digital signature, which enables the cinema to validate the voucher in an off-line environment, as long as the cinema has access to the corresponding public signature key.

[0069] If the voucher is printed on a non-Netpage printer the voucher can still be validated by the cinema by manually keying in the voucher serial number.

[0070] A promotion voucher redemption scenario is illustrated in FIG. 4. The user presents the voucher to the cinema box office. The operator scans the voucher, and the voucher data is sent to the box office terminal (A). The terminal ID and voucher data is sent to the cinema server (B) and then on to the Hyperlabel server (C). The Hyperlabel server sends the cinema ID, terminal ID, and voucher data to the promotion application for validation (D). The promotion application validates the voucher and sends the response back to the Hyperlabel server (E) which sends it on to the cinema server (F). The cinema server then sends the response to the box office terminal (G). The Promotion Voucher Redemption interaction detail is shown in FIG. 5.

[0071] Location-Based Promotion Object Model

[0072] The location-based promotion object model revolves around promotions, promotion users and locations.

[0073] A manufacturer may have many promotions. Each promotion may be associated with a product class. Alternatively, a promotion may be associated with a product item. A promotion has a unique promotion ID, a name, description, a start date and end date. The Promotion class diagram is shown in FIG. 6.

[0074] In the case of the example being used throughout this document, a promotion has an associated movie. A movie comprises the movie ID, movie name, rating, a brief description and details. A movie may be showing at a number of cinemas, and a cinema may be showing a number of movies. Associated with a movie and cinema combination are a number sessions. A cinema has a cinema ID, cinema name, and address, and associated with a cinema is a location. A session has a start time and details. The Movie class diagram is shown in FIG. 7.

[0075] A Netpage user can interact with many promotions. A Netpage user is allocated a promotion alias ID. The Netpage user may be allocated a unique promotion alias ID for each promotion. Another alternative is that the Netpage user may be allocated a unique promotion alias ID for each manufacturer, and this alias ID will be used for all promotions associated with this manufacturer. Regardless of how the promotion alias ID is allocated, the promotion user object comprises the promotion alias ID. The Promotion User class diagram is shown in FIG. 8. The Netpage user ID may be a temporary Netpage user ID, allocated by the Registration server. A temporary Netpage user ID has an associated return messaging channel, which may be a phone number, pager number, PDA network address, email address, or subscriber identifier Associated with a promotion user is a location. A location comprises latitude, longitude, and the time the location reading was taken. The User Location class diagram is shown in FIG. 9.

[0076] A Netpage user has a default Web terminal, with an associated terminal ID. This is the default Web display device for the user. The Default Web Terminal class diagram is shown in FIG. 10.

[0077] A promotion user may have promotion vouchers, and each voucher is associated with a particular promotion. A promotion voucher has a voucher ID, a valid start and valid end date, a status (e.g. valid, used) and optionally a digital signature. The Promotion Voucher class diagram is shown in FIG. 11.

[0078] A promotion form is a special type of Netpage form. The form identifies the promotion ID that the form relates to, as shown in FIG. 12.

[0079] Location-Based Promotion User Interface

[0080] The user typically obtains the Hyperlabel Promotion Form from product packaging, or perhaps a form available at the place of purchase.

[0081] The Promotion Request user interface flow is shown in FIG. 13.

[0082] A Promotion Form is shown in FIG. 14. The promotion form shows details of the promotion. In the example illustrated, the promotion form shows the movie name, rating and a brief description.

[0083] The user presses the <Movie Details> button to query more detailed information about the movie. The Movie Information, shown in FIG. 15, is displayed on the user's default Web display terminal. The movie details include the movie name, rating and movie information.

[0084] The user presses the <Where & When> button to query location-based information about the movie locations and session times. The Promotion Details, shown in FIG. 16, are displayed on the user's default Web display terminal. The promotion details include the movie name, and the cinema name, cinema address, and session times for each cinema close to the user's current location.

[0085] The user presses the <Print Voucher> button to print a promotion voucher on their Netpage printer. The promotion voucher shows the movie name, the voucher start and end dates, and, optionally, a digital signature. The digital signature allows the receiving supplier (in this case the cinema) to validate the authenticity of the voucher even if the cinema operator is off-line. The Promotion Voucher is shown in FIG. 17.

[0086] Alternatively, the promotion form on the product packaging may serve as the voucher, as shown in FIG. 18.

[0087] Point of Sale Location

[0088] In yet other embodiments, the user's location can be inferred by determining the location of the product, or the location that the product is last known to have been. For example, as it arrives at a shop, or as it is put onto a shelf, the label of a Hyperlabel-enabled product is scanned, and an association between the shop and that particular product is stored in a database. Once the user purchases the product and interacts with it using a Hyperlabel-enabled device, the location of the user can be inferred by looking up the association.

[0089] Of course, if the user has traveled a significant distance before scanning the Hyperlabel-enabled product, it is possible that the inferred location will be a significant distance from the actual location of the user. However, in some cases this disparity may be acceptable given that the only alternative is no location information at all.

[0090] This option may also be advantageous for tourist destinations, specialist shops, and other locations that people might be encouraged to travel some distance to, since any location-based information (or special offers) returned to the user as a result of interaction with the Hyperlabel-enabled product will remind the user of the location from which the product was purchased and encourage them to visit again.

[0091] Location-related Offers

[0092] As well as sending information indicative of a specific location, it is also possible to send information that is based on the type of location the user is in.

[0093] For example, if the user is determined to be at a beach, the system can be designed to send a voucher for a discount ice-cream. In this case, the brand of ice-cream can be identified without identifying any specific commercial entity that will supply it. Other factors can also be used, such as the time of year or the actual weather. If it is the middle of winter, for example, the system can be configured to send a voucher or promotional information for a coffee of a particular brand, whereas in the middle of summer, an ice-cream voucher or information may be used.

[0094] Similarly, if the user is determined to have been in the vicinity of an area with many car sales yards, it is possible to infer that the user is looking for a car and to send promotional information or a voucher to the user.

[0095] Even more specifically, if the location of the user can be determined with sufficient accuracy, then the information can be sent in such a way that it does not need to explicitly identify a location. For example, if the user is inside a particular store, the system can be configured to determine this and send a voucher useable in that store, but without identifying a specific location.

Conclusion

[0096] It will be appreciated by those skilled in the relevant fields that a number of other embodiments, differing from those specifically described, will fall within the scope of the present invention. Accordingly, the invention is not intended to be limited to the specific embodiments described in the specification, including documents incorporated by cross-reference as appropriate. 

1. A method of providing a user with information about a product or service, via machine-readable coded data disposed on or in a surface of an article, the method comprising the steps, performed in a computer system, of: receiving interaction data representing interaction of a sensing device with the coded data, the interaction data having been generated at least partially on the basis of at least some of the coded data being sensed by the sensing device as the interaction took place; receiving location data indicative of a geographical location; determining, from the location data and the interaction data, the information; and providing the information to the user.
 2. A method according to claim 1, wherein the information is indicative of a location of a commercial entity.
 3. A method according to claim 1, wherein the determining step includes determining that the article has been purchased.
 4. A method according to claim 1, wherein the information is indicative of an inducement to buy the product or service.
 5. A method according to claim 4, wherein the inducement is a price discount.
 6. A method according to claim 5, wherein the price discount is only valid at an outlet of a commercial entity at the location.
 7. A method according to claim 5, wherein the price discount is valid at any of a number of outlets of the commercial entity.
 8. A method according to claim 2, further including the step of receiving, in the computer system, identity data indicative of an identity of at least one of the sensing device and the user.
 9. A method according to claim 1, further including the step of receiving, in the computer system, alias identity data indicative of an alias identity of at least one of the sensing device and the user.
 10. A method according to claim 1, the location data having been provided by the sensing device.
 11. A method according to claim 10, the location data having been generated by the sensing device.
 12. A method according to claim 1, the location data having been provided by a mobile communications device.
 13. A method according to claim 12, the location data having been generated by the mobile communications device.
 14. A method according to claim 11, wherein the location data is based on GPS location information generated by a GPS receiver in the sensing device.
 15. A method according to claim 13, wherein the location data is based on GPS location information generated by a GPS receiver in the mobile communications device.
 16. A method according to claim 10, the location data having been generated by a telecommunications network associated with the sensing device.
 17. A method according to claim 12, the location data having been generated by a telecommunications network associated with the mobile communications device.
 18. A method according to claim 10, wherein the sensing device includes a wireless receiver for receiving radio-frequency data from a transmitter, the radio-frequency data including location information upon which the location data is based.
 19. A method according to claim 12, wherein the mobile communications device includes a wireless receiver for receiving radio-frequency data from a transmitter, the radio-frequency data including location information upon which the location data is based.
 20. A method according to claim 12, wherein the sensing device and the mobile communication device are integrated in a single device.
 21. A method according to claim 13, wherein the sensing device and the mobile communication device are integrated in a single device.
 22. A method according to claim 15, wherein the sensing device and the mobile communication device are integrated in a single device.
 23. A method according to claim 17, wherein the sensing device and the mobile communication device are integrated in a single device.
 24. A method according to claim 19, wherein the sensing device and the mobile communication device are integrated in a single device.
 25. A method according to claim 1, the location data having been generated by a telecommunications network associated with the sensing device.
 26. A method according to claim 25, the location data having been derived using an Uplink Time Difference of Arrival technique.
 27. A method according to claim 1, wherein the location data is received from a server, the server maintaining location data for a plurality of the articles based on last known locations of the respective articles.
 28. A method according to claim 1, wherein the providing step includes sending the information to an electronic address associated with at least one of the user and the sensing device.
 29. A method according to claim 1, wherein the geographical location is an area.
 30. A method according to claim 29, wherein the area is defined by a postal or zip code.
 31. A method according to claim 29, wherein the area is a city, suburb or town.
 32. A method according to claim 1, wherein the geographical location is an area at least partially defined by a transmission footprint of one or more cells of telecommunications network that forms at least part of a communication path via which at least one of the location data and the interaction data are received in the computer system.
 33. A method according to claim 16, wherein the geographical location is an area at least partially defined by a transmission footprint of one or more cells of the telecommunications network.
 34. A method according to claim 17, wherein the geographical location is an area at least partially defined by a transmission footprint of one or more cells of the telecommunications network.
 35. A method according to claim 1, wherein the coded data is indicative of an identity of the article.
 36. A method according to claim 1, wherein the coded data is indicative of an EPC of the article.
 37. A method according to claim 1, wherein the providing step includes causing a printer to print the information.
 38. A method according to claim 5, wherein the providing step includes causing a printer to print the information in the form of a voucher for obtaining the discount.
 39. A method according to claim 4, wherein the determining step includes determining that the article has not been used to obtain the inducement.
 40. A computer system for providing a user with information about a product or service, via machine-readable coded data disposed on or in a surface of an article, the computer system being programmed and configured to: receive interaction data representing interaction of a sensing device with the coded data, the interaction data having been generated at least partially on the basis of at least some of the coded data being sensed by the sensing device as the interaction took place; receive location data indicative of a geographical location; determine, from the location data and the interaction data, the information; and provide the information to the user. 